CHENINA is derived from the name CHE – the first three letters from the founder’s first name and the word SININA – a Cebuano word which means clothes/apparels.
Established late of 2017, Chenina aims to provide best-value and modern apparels to inspire and empower women of every age.
m e r g i n g c o m f o r t a n d s t y l e
December – Started selling online through social media platforms only under the name Feramora.
Changed the name to CHENINA and invaded at least three different concept stores within the city.
Due to the pandemic, Chenina had to pause partnering with the concept stores and later decided to create an online shopping site to be available nationwide.